A course on An Introduction to Web Technologies for Small Businesses and Community Groups being held on Friday 25th March at 10.00am until 4.00pm at Argyll Training. Tutor is Stephen Johnson and lunch, tea/coffee will be provided.
An Introduction to Web Technologies for Small Businesses and Community Groups
This is a practical introduction to web technologies and instructs small businesses and community groups in how to harness the power of the network to improve communication, enhance marketing and increase opportunity.
Example Schedule
10.00 – 10.15 Introduction/overview
10.15 – 10.30 The Importance of having a website
Main reasons for having a website
10.30 – 11.00 The Good, the Bad and The Ugly
Examples of websites
11:00 – 11.15 Coffee break
11.15 – 12.00 Email, Websites, Branding and Discoverability
URLs and Domain Names
Hosting
Setting up email on your website
Development technologies
12.00 – 12.30 Web Development and the alternatives
HTML – I’ve started so I’ll finish
Standards and Accessibility
Web 2.0 – the web for the rest of us
phpBB and OSS vs Hosted Services
Paypal and online payments
12.30 – 13.15 Lunch break
13.15 – 13.30 Search Engines
Using Search Engines (Google, Bing)
Search Engine Optimisation
13.30 – 14.15 Social Networking and sharing
Bringing the mountain to Mohammed
Guess what I saw the other second?
Facebook Pages
Facebook Like Button
Twitter
Location-based services
14.15 – 14.30 Coffee break
14:30 – 15:15 Blogging and video
Your personal media channel
Wordpress/Blogger/Tumblr
Software and the browser
YouTube and alternatives
Professionalism and your personal brand
15:15 – 15:30 The Future
Mobile, Mobile, Mobile
The Always On Society
The App Lifestyle
15:30-16:00 Questions and summing up
Participants will learn how to
Apply an easy to follow step-by-step process to create and maintain an online presence
Select the most effective internet communication methods for their organisation
Evaluate the return on technology investment
Participants will take away from this course
Understanding of the power of technology
Understanding of how technology is relevant to them and their aims
Support Materials provided
Course notes on all aspects of technology covered (also online)
Resource finder: list of useful free resources, online links and services